D2Bridge means Design to Bridge: design that connects disciplines, ideas, people and machines. Our new identity is built on that one idea, and every part of it is meant to work the way our projects do.
One core, every bridge
The wordmark says it with type alone. D2B is the fixed, heavy core. The word that grows out of the B is light and can change, so one mark names every bridge we build: Build for engineering and production; Brand for form, color and finish; Brain for HMI and connected products; Body for ergonomics, wearables and medical devices; and Business for research, strategy and roadmaps.
Signal orange
Our accent is the high-visibility orange of aviation and safety equipment. It is used at no more than five percent of any layout, only where we want the eye to land. The rest of the palette is quiet: bone, graphite, paper and steel.
Every image is a figure
We show work the way we review it: numbered, captioned and annotated, like a page from a design review. The callouts point at the experience, not just the object: who boards, who loads, who reads the screen.
The identity is rolling out now across our website and channels.
Human-centered design for complex systems. Product experience studio, Bothell, WA.